About Baird

Baird is committed to keeping clients first – always. This is especially important in the current environment of uncertainty surrounding the COVID-19 pandemic.

For 100 years, Baird has been a strong, stable and trusted financial partner across generations and market cycles.

Being privately held and employee-owned has enabled us to keep our clients’ interests first and think long-term about the way we run and grow our businesses. In addition to Private Wealth Management, we offer Asset Management, Investment Banking/Capital Markets and Private Equity services through our offices in the United States, Europe and Asia. 

Since 1919, we’ve been earning our clients’ trust by staying true to our mission:

“To provide the best financial advice and service to our clients and be the best place to work for our associates.”

While we have grown over the years to meet the evolving needs of our clients, we preserved the core values that kept us strong and stable through every imaginable market environment:

Clients come first.

Integrity is irreplaceable.

Quality is our measure of success.

The best financial advice is the result of expertise and teamwork.

How we succeed is as important as if we succeed.

We seek personal balance in home, work and community involvement.

Baird Annual Report

To read the whole report click here.